A recent survey by the research group Bay View Analytics found that 43 percent of college faculty believe students learn better with print materials — the same message students have been sending, when we bother to ask. Yes, cost issues need to be addressed, and yes, digital has a vital place in contemporary education. But so does print. There's a pressing need to rethink the balance between print and digital learning tools. When choosing educational materials, educators — and parents — have to consider many factors, including subject matter, cost, and convenience. However, it's also important to remember that research findings usually tip the scales toward print as a more effective learning tool.